Basic Tips on How to Write a Case Study

Cases come in many formats, from a simple “What would you do in this situation? ” question to a detailed description of a situation with accompanying data to analyze. Whether to use a simple scenario-type case or a complex detailed one depends on your course objectives. I once worked with another content writer on a case study project, and during the interview, it was so clear they were trying to fit a subject’s experience into this perfect story the writer had concocted. This typically doesn’t work, however, and it can prevent you from finding the great and unique parts of each individual’s story and success. After this brief introduction, the guidelines below will follow the headings of our template.

  1. Supporting data, which can range from data tables to links to URLs, quoted statements or testimony, supporting documents, images, video, or audio.
  2. This might mean anything from helping to change a member’s flat tire to blending in with an election campaign by pitching in with stamping envelopes, working a phone bank, or engaging in other “materially trivial” forms of participation.
  3. No case is going to reveal all that needs to be understood about a research problem.
  4. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
  5. Here are a few examples of good case studies that are easy to find — and therefore, much more powerful.
  6. Check out our award-winning blog, free tools and other resources that make online advertising easy.
  7. Other than a brief explanation of how the customer will benefit from case study participation, you’ll want to be sure to define the following steps in the Success Story Letter.

This presents your subject with networking and career development opportunities they might not have otherwise. In this template, you can tell the story of how your social media marketing strategy has helped you or your client through collaboration or sale of your service. Customize it to reflect the different marketing channels used in your business and show off how well your business has been able to boost traffic, engagement, follows, and more. Do you have a specific product or service that you’re trying to sell, but not enough reviews or success stories? To help you arm your prospects with information they can trust, we’ve put together a step-by-step guide on how to create effective case studies for your business with free case study templates for creating your own. Earning the trust of prospective customers can be a struggle.

Its a story

They’re an excellent way to attract more business, and can mean the difference between a lost opportunity and a really good end-of-quarter. We chose a mixture of teaching, non-teaching and Foundation Trust hospitals, and examples of each of the three electronic health record systems procured centrally by the NPfIT. At one recruited site, it quickly became apparent that access was problematic because of competing demands on that organisation.

how to conduct a case study

The participants can represent a diverse cross section of society, but this isn’t necessary. The reflexive mode, which focuses on the writer’s thoughts and feelings. For twelfth grade writers, extensive writing occurs chiefly as a school-sponsored activity, or reflexive, as a self-sponsored activity. A set of implied stylistic principles governs the writing process. These focus on bureaucracies, institutions, organizational structure and functions, or excellence in organizational performance.

What is a case study?

So you know what you’re going to offer your candidate, it’s time that you prepare the resources needed for if and when they agree to participate, like a case study release form and success story letter. It’s important to note that not every case study has to be the product of a sale or customer story, sometimes they can be informative lessons that your own business has experienced. A great example of this is the Lead Generation Business case study template.

One must attempt to create new concepts so that they are further incorporated into existing theories. It is not necessary that a case study is only going to agree and add upon the previously presented theories. A literature review is done in order to construct a theoretical framework. Papers/case studies from various organizations and authors can be analyzed to identify essential concepts which ease the process of interpretation. A good case study doesn’t tell the readers what to think. It guides the reader through the thought process used to create the final conclusion.

Guidelines to the writing of case studies

Hebdige’s work illustrates that working-class youth possess few other means than creating their own style in order to attain some collective status within a society and to exercise some control over their lives. Monroe concluded that various hypotheses from sociology, economics, biology, and psychology only very imperfectly serve to distinguish the altruist, especially the hero and the rescuer, from the entrepreneur. At the highest level of abstraction, 517 test executions tested the case function. The overlay remains high even for analysis at lower abstraction levels. Both test purposes and test focuses are defined hierarchically. For example, the compatibility purpose may be divided into compatibility with devices of other brands through Bluetooth connection, and with two different kinds of memory. Within the core software and application software organizations, the software is divided into different functional areas and for each area there is a team of developers.

How do you lead a case study discussion?

Become familiar with relevant diversity research. Create case study discussion prompts and brainstorm possible follow-up questions. Anticipate possible responses to case study discussion prompts or potential questions that might arise. Identify possible take home messages for each case study.

Someone who has only provided technical assistance, as valuable as that may be, may be acknowledged at the end of the article, but would not be listed as an author. Contact information – either home or institutional – should be provided for each author along with the authors’ academic qualifications. If there is more than one author, one author must be identified as the corresponding author – the person whom people should contact if they have questions or comments about the study. Carefully formulated research question, informed by the existing literature and a prior appreciation of the theoretical issues and setting, are all important in appropriately and succinctly defining the case. Another part of a case analysis involves providing proposed solutions to the problems you’ve outlined in the previous steps. Share solutions that are viable, realistic and can be completed within any constraints, and consider placing the solutions you’ve come up with in order of importance so it’s easier to digest this part of the case analysis.

Use Data to Illustrate Key Points in Your Case Study

Hubspot also added a video with testimonials from the client company’s employees. The social sciences, social work, and psychology create studies regularly. They examine subjects, projects, or organizations to tell a story.

In Mailchimp’s case study example below, the customer name , compelling headline, and expressive image all work together to give this case study life. Focus on particularly interesting customers who use your product in a unique way or who have a more extreme situation. While a good case study is like a story, you don’t want to hold out on your reader until the end. You want them to know the results right off the bat, then they can read further to find out how those results were achieved.

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This method is useful for answering cause and effect questions. They typically utilize one or two instances of an event to show what a situation is like.

What are the 3 methods of case study?

He has helpfully characterised three main types of case study: intrinsic, instrumental and collective[8]. An intrinsic case study is typically undertaken to learn about a unique phenomenon. The researcher should define the uniqueness of the phenomenon, which distinguishes it from all others.

All business case studies are designed to demonstrate the value of your services, but they can focus on several different client objectives. Telling your customer’s story is a delicate process — you need to highlight their success while naturally incorporating your business into their story. Along with the simplistic design of this template, each section is clearly distinct and outlines the type of information or direction to take to tell you and your customer’s story better. And for added benefit, when you download how to conduct a case study this template you’ll find bracket prompts for ideation and instructions to follow as you fill it in. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers and help you attract new clients. Verywell Mind uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial process to learn more about how we fact-check and keep our content accurate, reliable, and trustworthy.

Finally, include any terms or conditions you can identify for implementation and mention those additional issues that may need an analysis of their own. By the time you get to the recommendations part of the case analysis, you’ll likely have one major solution that you feel is the best one to carry out.

how to conduct a case study

Whilst such a schema can be conceptually helpful, it may be appropriate to draw on more than one approach in any case study, particularly in the context of conducting health services research. Case studies do not have to be fit into a story form every time. Try different types of case studies, such as an interview format where you have your how to conduct a case study clients answer the same questions mentioned earlier about what they do, their needs, their goals, and how you met them. They provide real-life examples of how your brand helps customers reach their goals. Your company should always be positioned as a helping hand that helped the real hero of the story—your client—overcome their obstacle.